Lance Armstrong. Before O.J. Great comedians have made hilariously. McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003. 1. Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. Slaps at the Oscars, antisemitic slurs, accusations of domestic violenceat a certain point, even the biggest brands and supporters have to position themselves by making a statement. The pedaling of skinny teas, shakes, and lollipops may seem like D-list celebrity territory. Quite the knife in the side for a business that targeted the same demographic who worship Ms Jenner. A few weeks later, he called it a scam on TV. Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. 10 Celebrities That Got Dumped By Brands 1) Donald Trump Source: Perez Hilton Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. 1. "We do not condone his activities and are disappointed in his recent judgment," a statement issued by Rosetta Stone read. When those opportunities came up short, Snooki filed suit to part ways with the company. In 2005, model Kate Moss lost not one but three endorsements with Burberry, Chanel, and H&M after a photo surfaced of her doingcocaine. Some celebrities with large followings are promoting products such as diet pills and detox teas on social media. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. Some celebrities need to make money quickly and others are trying to make sure they remain relevant in between roles. O.J Simpson, the former NFL football star was the face of Hertz rental cars. Will companies like Nike,. Getty Images Looks like, in this case, the actor just got away with it. Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. He can now been seen in ads for Nike and others. influence of celebrity endorsements in advertising. Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . Free and premium plans. Celebrities can overshadow brands. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. Hiring Martha Stewart to peddle Victoria Secret bras and panties is not exactly the right positioning unless you want to be the laughingstock of the retail industry. They might take the market share away from Apple in this way. 2. FORTUNE may receive compensation for some links to products and services on this website. Immediately after, Coca-Cola's market value went from $US242 billion to $US238 billion - a drop of $US4 billion ($5.2 billion). The Bill mistakenly considers an 'endorser' (it studiously avoids the use of the word 'celebrity . The actress camp released a statement defending her decision to step down. All rights reserved. Combing through YouTube, its possible to spot some of the biggest celebrities of our time in commercials that are poorly produced and even more poorly written, just because they agreed to appear early in their careers. However, her business relationship with Genomma ended when she became pregnant. He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. Christian Dior dropped all Chinese advertisements featuring Sharon Stone after the actress made insensitive remarks regarding a devastating earthquake that claimed the lives of over 68,000 people. Now, Perry is fighting for the $2 million she says Jemella Group Ltd. promised her. Three years later, when still under contract, Becks emerged with a fully shaved head. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. Oscar-winning actress Nicole Kidman has endorsed products before, such as Chanel No. The deal - worth a reported $550,000 ( . In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Here is LeBron's broadcast of his product's failings. For more information, check out our, You're Fired: 10 Celebrities That Got Dumped By Brands. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebritys face smiling next to it. The star went on to explain that he wasnt trying to imply that any complexion was better than another by partnering with the fairness cream company. Admittedly, he probably should've considered that before signing the deal. Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. 2. These 12 endorsement bloopers will make you wonder what these lads and ladies were thinking when they signed these ads. Celebrity endorsements gone wrong: The tiny gestures that have cost companies billions View Gallery Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. One thing is clear, we wont see Smith anytime soon at the Academy Awardsdespite his public apology, the Academy imposed a 10-year ban on the Best Actor winner. A fresh take on sports: the biggest news and most entertaining lists. Kirstie successfully lost 75 lbs and maintained that weight loss throughout our three year relationship, which came to an end in December 2007. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. 8 Charles Barkley Calls New Endorsement A Scam. He claimed that his end of the deal had expired; they claimed he was obligated until 2016 and sued for $2 million. Thats why its so important to choose the right companies and products for endorsements. She missed the brand's big 2007 launch party since it occurred during her brief jail stint. 10 Celebrity Endorsement Deals That Went Way Wrong Erin Geiger Smith News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. While NBA legend Charles Barkley was never fired for his gaffe, it was still pretty embarrassing. Celebrity Endorsements Gone Wrong From David Beckham representing Brylcream and soon after shaving his head, to Helena Bonham Carter revealing " I don't know why they chose me, I don't wear much makeup" in response to her becoming the face of Yardley Cosmetics, there have been a number of jarring examples of celebrity appointments . Some celebrities are forever linked to their product endorsement - like Michael Jordan and Nike, or Suzanne Somers and the infamous ThighMaster. While the recently enforced Consumer Protection Act, 2019 introduces new provisions on 'Misleading Advertisements' and 'Celebrity Endorsements', it is imperative to address the issue of unauthorised use of celebrities to promote goods/ services via advertising. Jenny Craig released the statement: Jenny Craig maintains a friendly relationship with Kirstie and we are proud of her accomplishments while she was on our program. Celebrity endorsements can end very poorly, like some of these involving such superstars as O.J. Pepsi pulled a 30-second commercial featuring rapper Ludacris after Fox News' Bill O'Reilly called for a company-wide boycott. The New Girl star sued shoe company Steve Madden, claiming they never paid up on an oral agreement for an endorsement deal where they would put out a line of "Zooey shoes and accessories.". Beyonc and Gate Five entered a deal to create a video game titled "Superstar: Beyonc." Latrell Sprewell lost his endorsement deal with Converse (worth a reported $500,000-$700,000 per year) after he choked his then-coach, P.J. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. And whilemany misstepscan be forgiven and forgotten with a sincereapology, others tend to have more residual consequences. Kardashian West eventually changed the name of the brand to 'Skims Shapewear' to avoid further controversy. 6/31 SLIDES . The hero of the 2008 Olympics, Phelps' image took a bit of a hit when a picture surfaced of him taking a hit off a bong. Contact Katie Notopoulos at katie@buzzfeed.com. Spears filed a counter complaint, saying that Brand Sense withheld her payment and failed to pay her interest. The Kardashians vs. He was sued for breach of contract to the tune of $25.2 million. Celebrity Endorsements Gone Wrong. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). Apparently, when Osama bin Laden was killed, Mendenhall Tweeted, what kind of person celebrates death? The controversy resurfaced when Pepsi decided to run commercials featuring the famously potty mouthed Osbournes, a move that made the discontinuation of Ludacris' tame television spots appear racially motivated. After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. Actress Ellen Page, known for her role in Juno and Inception, was endorsing Cisco's video teleconferencing system as far as a decade ago. Suit to part ways with the company '' a statement million but dropped the lawsuit in January.. On sports: the biggest news and most entertaining lists side for a business that targeted same! Some links to products and services on this website and services on website! Their product endorsement - like michael Jordan and Nike, or Suzanne and! - worth a reported $ 550,000 a year for his gaffe, it was still embarrassing! Promoting products such as diet pills and detox teas on social media information check. 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